What allowed us to survive?

• Strong technical team - not intimidated by any technical challenge
• High ego for the product
• Low burn (minimum cost of running solution)

What problem are you solving?

• Can you state the problem clearly? (in two sentence)
• Have you experienced it yourself?
• Can you define this problem narrowly?
  • Let’s talk about the people that we can address first? who can we help first? immediately? How can we get first indication that this this working? what is that use case?
• Is that problem solvable?
  • Babysitter example

Who is your customer?

• Everyone?(No!)
• First customer
• How offen do they have the problem?
  • frequency of the problem. example: car shopping website
  • Who is getting the most value out of this product?
  • You’re trying to help someone with the problem they have frequently
  • if you think about the products that you use on a daily basis
• How intense is the problem?
  • Frequency and intensity analysis. example: uber (buy a car, taxi)
• Are they willing to pay?
  • Give it a way for free = > No
  • You want to know wheather you have a good prouct?

    • it’s a lot easier to make it a litte bit harder (pay) for your user to use it

    • and then see if it they use it anyways

    • Charge zero dollar to the user come only to try something out, not intense problem

      • Try to learn from the wrong person

    • Start with a higher price or a price is almost / always better

    • If you need to give it free, you need to do the analysis of how do you talk yhe user

      • where the problem is actually intense
      • use product frequently, in production, for real-world purpose
      • talk to the good customer is good but talk to the bad customer is very very bad => hijack
• How easy are they to find?
  • Get water to the pepole in the middle of a desert in the Sahara